Simplifying a complex UX for summer school programs

At Quo, we partnered with Immerse Education, an award-winning provider of academic programs, to spearhead a major website redesign. Our objective was to craft a more aesthetically pleasing, premium, and industry-leading digital platform, emphasizing a lighter, brighter, cleaner, and more minimal aesthetic. This transformation was driven by a strategic and iterative design and development process, commencing with in-depth UX research and utilizing continuous UI refinements aimed at an "app-like" user experience to ensure a future-forward online presence.

Immerse Education embarked on a significant website redesign initiative with a clear vision: branding would not be just slapped on top, but it would rather conduct the design. Key challenges included optimizing their existing visual assets, achieving a lighter, brighter, cleaner, and more minimal aesthetic while maintaining brand alignment. A critical objective was to restructure the site for intuitive navigation, ensuring users could easily find information regardless of their age, subject interest, format, or location, and to clearly differentiate between online and residential programs. Furthermore, the project aimed to enhance conversion rates through pages with clearer business goals, guarantee full mobile responsiveness, and bolster SEO performance while preserving current search engine rankings.

To overcome Immerse Education's website challenges, our solution focused on a strategic digital overhaul starting with in-depth UX research and a vision for a premium, lighter, and more intuitive UI/UX with an "app-like" aesthetic. We redesigned the site structure to ensure seamless navigation and clear differentiation of online versus residential programs through distinct visual cues. Efficiency was paramount, so we implemented a modular, template-based design using reusable blocks to reduce development costs, while concurrently optimizing pages with clear business objectives and strong Calls-to-Action to boost conversion rates. The project also included establishing comprehensive brand guidelines and elevating key user journeys.

By strategically modernizing their digital ecosystem, Charlotte's Web is now exceptionally positioned to lead their industry. This foundational work ensures not just a superior customer experience today, but the agility and control to innovate and expand confidently into the future, cementing their legacy as pioneers in the market.