A headless eCommerce site for streamlined content control

In a rapidly evolving market, Charlotte's Web (formerly REcreate) sought to solidify its leadership through a transformative digital initiative. Our partnership focused on integrating their robust e-commerce operations with a flexible, headless CMS, ultimately enhancing their online presence and preparing them for sustained growth.

The project for Charlotte's Web involved navigating the complexities of integrating a robust e-commerce platform with Prismic, a headless CMS, onto their established AWS infrastructure. Key challenges included developing flexible content models to support a wide array of product variations (each with unique presentation and URL requirements), ensuring data synchronization, optimizing front-end performance, and meticulously adapting to existing Nuxt.js SSR workflows to guarantee continuity without disrupting current operations, all while enhancing the overall digital experience.

A core component of the solution involved a headless CMS implementation with Prismic, enabling Charlotte's Web to manage their diverse product catalog and content with unparalleled flexibility and control. This was seamlessly integrated with their Shopify e-commerce engine via robust API connections, ensuring dynamic product display, efficient transaction processing, and synchronized data. On the front-end, a performant and highly customizable user experience was crafted, accommodating intricate product variations with conditional fields and dynamic URL generation. All of this was meticulously built and optimized on their existing AWS infrastructure, ensuring continuity, scalability, and robust security for sustained performance. Our solution centered on a strategic integration of Prismic with Charlotte's Web's Shopify e-commerce platform and their existing AWS infrastructure. We meticulously defined Prismic content types to accommodate their complex product variations and leveraged the Shopify API for seamless data synchronization and dynamic content delivery. This headless approach, coupled with robust front-end development on Nuxt.js SSR, ensured not only a highly customizable and performant user experience but also smooth continuity and scalability within their established cloud environment.

By strategically modernizing their digital ecosystem, Charlotte's Web is now exceptionally positioned to lead their industry. This foundational work ensures not just a superior customer experience today, but the agility and control to innovate and expand confidently into the future, cementing their legacy as pioneers in the market.