Client
Charlotte's Web Holdings, Inc. introduced the REcreate product line to target the sports market and appeal to Millennial and Gen Z consumers, focusing on lifestyle and botanical wellness under the "Charlotte's Web™ Performance" brand. As a leader in hemp-derived CBD products, the company is known for its high-CBD, low-THC proprietary hemp strain, which gained attention for its benefits in the case of Charlotte Figi. Founded by the Stanley Brothers, Charlotte's Web is a Certified B Corporation, highlighting its commitment to social and environmental standards. The company offers a variety of products, including oils, gummies, capsules, and topicals, while ensuring quality, safety, and transparency.
Challenge
Seamlessly integrating a complex e-commerce system with a headless CMS on an existing AWS infrastructure, all while accommodating intricate product variations and ensuring continuity for Charlotte's Web.
Outcomes
The project successfully transformed Charlotte's Web's digital presence, delivering an intuitive e-commerce experience, streamlined content management with Prismic, and a scalable platform built on AWS, enhancing user engagement and brand agility.